Business with Purpose is an approach to business in which the pursuit of Profit and Purpose (aka “Meaning” or “Social Positive Impact”) co-exist and reinforce each-others by generating greater Revenue and greater Impact.
Last century capitalist economy has failed in several ways and thus has left people more aware on their impact on society.
As a consequence, the society as a whole is shifting towards a more “Conscious Economy” in which “for-Profit” Business is challenged to turn into “for-Benefit” to survive.
People – myself included – are increasingly looking to live more Meaningful Lives.
We want to give something back to the society.
We are more Aware.
We make more Conscious and Ethical Choices.
We appreciate consumption that can have a Positive Impact.
A pay check is not enough; when working, we want a Purpose.
We are more fulfilled by working for companies that make us feel we are part of something bigger.
This is our Opportunity to do Good through Business.